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5 reasons why you need a content strategist to accelerate your content marketing
A content strategy is the lifeblood behind content marketing – and it is content strategists that are responsible for driving this strategy. Content strategists have a bundle of skills across a number...
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Image search technology: Google Shop the Look vs Pinterest Camera Search
With Google’s latest announcement regarding its image search technology, Pinterest’s own image search developments could be at risk of being overshadowed before they’re even rolled out. According to a...
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Call to action buttons: Are yours achieving their purpose?
Calls-to-action (CTAs) are those little buttons, forms or links that you want your website users to click on. They are your conversion goals – book a demo, buy now, download this whitepaper, sign up to...
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Move over Kim K: The case for micro influencer marketing and what it can do...
Kim Kardashian, Cristiano Ronaldo, Dan Bilzerian. All highly influential figures across multiple social platforms and would give your brand a massive boost if they were to mention one of your products....
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Friday recap: 8 interesting updates to Google, Facebook and LinkedIn from the...
What a week it’s been! Google is making announcements left, right and centre and Facebook and LinkedIn are both making some fairly important changes for marketers and business owners alike. Google’s...
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How long does it take content marketing to work?
One of the questions we get asked regularly is: how long does it take content marketing to work? For small business owners staking their own money or busy marketing managers needing to assuage...
View ArticleWrist tattoos, squash injuries and content marketing inspiration from...
Between his squash games and constant running around the office, we managed to catch up with Jonny Bond to ask him a few questions. We talked about his experiences working for Castleford, the meaning...
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Travel sites and apps beware – Google Trips could change the way we travel
For the modern traveller, Google’s latest app rollout is a dream come true. For other sites in the travel industry, it could be cause for concern. Google’s latest app, Google Trips, is not the first...
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Why you need a content strategist: Thoughts from the Castleford team
If you’ve ever wondered exactly what a content strategist can do for your content marketing you might be interested to hear from some people who do it for a living. We sat down with a few of our very...
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Friday Industry Recap: From Penguin 4.0 to Facebook at Work to Snap without...
There have been a number of changes rippling throughout the content marketing industry this last week. Google officially announced the latest long-awaited and much talked about Penguin update, Snapchat...
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14 Content Marketing Predictions for 2017
At the start of the year, I asked my esteemed colleagues what they predicted would happen in 2016 within the world of content marketing. Many of these predictions turned out to be fairly accurate (go...
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10 mobile content marketing tips
According to our Assistant Head of Strategy, 2017 is going to be the year of mobile content marketing. And why not? Mobile has disrupted every aspect of our lives, with steadily more and more eyeball...
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Daydream Virtual Reality, Pixel Smartphone and Artificial Intelligence: 4...
What a week it has been for Google! Many rumours have been flying around about what exactly would be announced at the Made by Google event this year. Now, the company has finally unveiled some of its...
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10 signs your content needs saving and how you can rescue it
You’ve seen the red flags, you know something’s wrong, but you can’t quite put your finger on it. Why aren’t the conversions rolling in? Where are all the site visitors? There are a number of reasons...
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Virtual Reality friendships, an app for a busy social life and ads popping up...
Facebook has been relatively quiet for a little while now, but it’s popped up in the last week with some interesting announcements across its platform. From VR to a new social engagement tool, ads in...
View Article22 awesome GIFs that will entertain your audience (and give you a laugh too)
GIFs are definitely one of the best things the internet has given us in recent times. Why say it with words when you can find the perfect GIF to express your sentiment? Graphics Interchange formats, as...
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Friday recap: 6 interesting updates about travel, e-commerce and getting your...
Never a dull moment in the content marketing world! There is always a lot happening in our industry, and this week has been no different. Google Adwords is making changes that affect Ecommerce stores,...
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Karaoke mishaps, precious stones and a My Little Pony mascot: Q&A with...
Our Commercial Director Kate managed to squeeze some time into her busy schedule (which you’ll read about below) to answer a few questions for us this week. We chatted about her life before Castleford,...
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NEWSFLASH: Goodbye Vine, it was great while it lasted
Just under 4 years from its initial launch date, Twitter is giving Vine the axe. Announced in a post on Medium this morning, Vine said they will be discontinuing the app within the coming months....
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Friday recap: Shopping on Instagram, Twitter DM features for brands, Apple...
This last week saw some cool things coming out of the social media world, after quite a few weeks of Google-centric updates. Instagram has introduced shopping capabilities to its platform, enabling its...
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