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Want more external links? Get emotional with your content
If you want to boost your social sharing numbers and earn more links, it’s time to start creating more emotional content. A study conducted by Fractl and published on Moz.com looked at over 300...
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Friday recap: Changes to Google Search to fight fake news, Facebook...
Fake news is still a big problem for the some of the key platforms delivering news stories to users around the world, clearly evident by the updates announced this week. The biggest news for content...
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15 content marketing stats that prove you need to call the experts
How much do you really know about content marketing? For that matter, can you honestly say that you’re across the intricacies of online marketing in general? Not to mention more challenging areas like...
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Friday recap: Google now allows ads above the fold on mobile, Facebook drops...
What a week! From first quarter reports to major changes for AdWords users to Facebook revenue updates, there’s been a lot going on in the content marketing world. Facebook released its first quarter...
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Friday recap: Facebook and Twitter update algorithms, Google Image Search...
Some exciting updates have been announced this week in both the social media and search engine spaces. Both Facebook and Twitter have made some major changes to their respective algorithms which should...
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Why and when your content marketing should be funny
What does the content that your business puts out into the world really say? Not about your product or service, but about your brand itself. Too often, the answer is “not much,” with many marketing...
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Why is Wendy’s so savage? Striking the right social media tone
Unless you’ve been living off the grid for the last few months, you’ll almost certainly have come across the discussion surrounding the Twitter account of fast food behemoth Wendy’s. Yes, one of the...
View ArticleThe A-Zs of Merriam-Webster’s great content marketing strategy
There are a tonne of great examples of businesses using content marketing in creative ways. However, the ones that typically get the most attention are brands with an established marketing presence, or...
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Comment marketing: How to drive more traffic to your content
So, you’ve got some great content on your website, but you’re still struggling to drive inbound traffic and convert that into valuable leads. This is a problem familiar to many online marketing...
View Article5 tips to remember when writing content for niche businesses
As much as every business might like to think of their product or service as holding universal appeal, this is only true in a very small percentage of cases. Unless you’re a company like Google, the...
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